Upward and onward

September 12, 2006

(Photo via Misericordia)

Misericordia keeps growing as does awareness of ethical consumerism. Says Aurelyen Conty, co-founder of Misericordia in this Herald Tribune article:

“Look, my goal isn’t to make the best product in the world but to have the best process in place for the people behind it. And to turn the best profit for them,” Conty said. “This is a luxury project but the luxury is in the human value, not necessarily the product. The quality of what we make comes from the quality of our working conditions.”

An attitude that should only be the norm.



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