Built by Wendy & Simplicity

June 22, 2006


(via Built by Wendy)

Wendy Mullins has been at it building her Built by Wendy mini empire for 15 years. Established in 1991, the line has a loyal following of girls (and boys) who just love her take on vintage/country-girl chic. The little details on her clothing are so cute, and the price point is a reasonable one – plus the online shop is adorable, even including a section entitled "knocked up?" for Mums-to-be).

Her collaboration with Wrangler has helped revamp the brand, taking an American classic and tweaking it for the modern girl. The recent partnership with Simplicity Patterns will likely do the same, and will undoubtedly evolve her cult following from mere consumer to participant in the creative process. Brilliant! With the growth of the craft/DIY community, moves such as these should be a great success.

The Built by You patterns are "coming soon", hence the christening of a new category, "eagerly anticipating".

I'm revving up my Juki.

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